It’s easy to overthink the process of copywriting and feel a lot of pressure to write the perfect appeal, but copywriting is like any other skill which requires patience and practice. In the last episode of Season 4, we chat with Liz Haas from Alive Hospice, who faces the challenging task of writing uplifting stories for a nonprofit hospice care facility. We also hear from Drew Reynolds, a data expert who help nonprofits communicate hard facts and figures without detracting from the passion and heart behind their message.