fundraising

What is a Friend-Raiser, and How Do You Plan One?

Last week, I published an article about new donors and how they typically make their first gift to a nonprofit after a friend, family member, or colleague asks them to support the organization. If most new donors find your nonprofit through a friend, family member, or colleague, it seems like you need to empower those connectors to share your mission… But how do you do that? Enter the Friend-Raiser.

Why Do New Donors Make Their First Gift to a Nonprofit?

There are infinite articles, videos, and podcast episodes about how to attract new donors to your nonprofit. (In fact, I released a podcast episode on this very topic and it was very fun to make!) But do you know why people are motivated to give their first gift to a nonprofit they’ve just learned about? Understanding the mindset of new donors can help your nonprofit attract new supporters.

What Does a Donor Journey Really Look Like for Nonprofits?

If you’ve ever heard the term “donor journey,” you may be confused about what it means — especially if you’ve only heard it in the context of the tech world. But the concept of a donor journey is actually really simple!

A donor journey refers to the process of how a new donor becomes engaged with your nonprofit. In other words, a donor journey outlines the steps someone must take to become an engaged donor for your nonprofit.