To help kickstart year-end giving, many communities host Local Giving Days, also known as Days of Giving. For example, upcoming giving days include Colorado Gives Day in Colorado, GAgives Day in Georgia, and Give to the Max Day in Minnesota. Even if you don’t have a local giving day coming up in your community, Giving Tuesday is coming up on December 1 as the International Day of Giving, celebrated all over the world to support nonprofits. This week on the Nonprofit Jenni Show, we share an example of a local giving day fundraising campaign, and talk about four reasons nonprofit leaders shy away from Giving Tuesday.
4 reasons nonprofit leaders don’t want to host a Giving Tuesday campaign
Whenever I start talking about Giving Tuesday, I see lots of eye rolls from nonprofit leaders who feel like Giving Tuesday is a waste of time. In the first episode of Season 5 of the Nonprofit Jenni Show, I break down the four most common objections I hear from nonprofit leaders about why they don’t like to participate in this 24-hour giving day. I also interview Sarah Barr, the Executive Director of the Marysville Uptown Theatre Organization, who is in the midst of planning and executing a Capital Campaign, Giving Tuesday Campaign, and Year End Appeal all at the same time.
Why The Big Payback matters, even if you don’t live in Middle Tennessee
Recently, I’ve been posting a ton of stuff on social media about the upcoming event The Big Payback, which is the local “day of giving” for the Middle Tennessee region. I’m very excited to be working with The Community Foundation of Middle Tennessee to help train nonprofits on how to leverage this online giving day to increase their social media presence and cultivate donor relationships! But even if you don’t live in Middle Tennessee, I want you to get excited about the Big Payback too, because The Big Payback podcast episodes I’m creating (coming out in March & April!) can still benefit your organization.