There are infinite articles, videos, and podcast episodes about how to attract new donors to your nonprofit. (In fact, I released a podcast episode on this very topic and it was very fun to make!) But do you know why people are motivated to give their first gift to a nonprofit they’ve just learned about? Understanding the mindset of new donors can help your nonprofit attract new supporters.
What Does a Donor Journey Really Look Like for Nonprofits?
If you’ve ever heard the term “donor journey,” you may be confused about what it means — especially if you’ve only heard it in the context of the tech world. But the concept of a donor journey is actually really simple!
A donor journey refers to the process of how a new donor becomes engaged with your nonprofit. In other words, a donor journey outlines the steps someone must take to become an engaged donor for your nonprofit.
8 Ways White Nonprofit Professionals Can Be Allies for historically marginalized communities
79% of nonprofit leaders are white. Although 80% of white nonprofit professionals believe this lack of diversity in nonprofit leadership is a big problem, many also struggle to understand how they can meaningfully contribute to the Diversity, Equity, and Inclusion (DEI) movement. In this article, I want to make some actionable suggestions.
How to Get People to Actually Call Their Lawmakers
Earlier this week, a school shooting devastated Nashville, the city I called home for ten years. Three nine-year-olds were shot to death, and so were three of their school’s staff members. I’ve been urging people to call their lawmakers to ask them to pass legislation that can end the gun violence epidemic in our country.
What Nonprofit Professionals Can Do to Respond to Gun Violence After the Nashville Shooting
Y’all. Three children died today.
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