5 Tips to Make Giving Tuesday More Lucrative

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Have you been disappointed by lackluster Giving Tuesday campaigns in the past? Or just need a refresher on best practices for 2021? Use these 5 tips as you prepare for #GivingTuesday this year.

5 Giving Tuesday Tips for 2021

Giving Tuesday is coming up November 30! Have you started planning yet?

On the pod this week, I share 5 tips to plan a winning Giving Tuesday campaign covering common questions like:

  1. What kind of goals should I set for my fundraiser?

  2. Should I bother trying to get a matching gift?

  3. In what order should I start my campaign planning steps?

  4. How can I save time creating marketing materials for my campaign?

  5. What should I do after someone donates?

Listen to the full episode to hear all 5 tips! Plus, you'll also hear from a development director who shares how she plans for Giving Tuesday.

Listen to the Full Episode

Listen to my full breakdown of five Giving Tuesday tips:

Jenni’s Favorite Resources This Week

Every week on my blog, I collect my top favorite resources for nonprofits to check out! Many of these relate to the topics covered on the podcast that week, but they’re great to check out any time:

  • Join the Nonprofit Book Club — Our professional development-focused book club is open for new members through Friday, October 15.

  • Jenni's 6-week Giving Tuesday planning toolkit — This step-by-step toolkit tells you everything you need to do for a successful Giving Tuesday campaign, and even includes sample marketing messages you can tweak for your nonprofit.

  • Instrumentl's Funding Platform — Start a free 14-day trial of Instrumentl's grant management platform to find "best fit" funders who are the most likely to give your nonprofit a grant. You'll also get weekly emails announcing new grant opportunities that are a great fit for your organization.

  • Little Green Light’s Free Fundraising Resources — LGL is the donor data management system I recommend most often, and they’ve created this free library of fundraising resources for my pod listeners! With Giving Tuesday coming up, I especially recommend the ebook "Six Steps to a Successful Appeal."