This week on the Nonprofit Jenni Show, we play another round of Nonprofit Trivia with Shawnette Good from Joshua’s Voice. Play along to test your knowledge about how you can increase individual donations at your nonprofit!
What is Nonprofit Trivia?
On our podcast, we play a game called Nonprofit Trivia to give nonprofit leaders a chance to win a cool prize for their nonprofits if they can answer trivia questions correctly. Every question relates to a nonprofit management, marketing, or development topic.
Test your knowledge to see how many questions you can answer this week about individual donations!
P.S. Want to play Nonprofit Trivia on the podcast for a chance to win an awesome prize? Let us know!
Question 1: Do donors donate a higher amount when they learn about a SPECIFIC or GENERAL impact of their donation?
The answer is SPECIFIC! Research finds that telling donors a specific impact (“Your gift provides clean water to villagers in West Africa”) generates higher donation amounts than telling them about a general impact (“Your gift provides help to a range of needs around the world.”)
Question 2: Do donors respond best to a self-focused fundraising appeal, an others-focused appeal, or both types of appeals?
The answer is BOTH. Some donors respond more to a self-focused appeal, and some respond more to an others-focused appeal. Something I found interesting about this report is the author says, “It’s critical to choose only one of these strategies and to stick with it. Mixing self-focused and other-focused messages causes individuals to donate less as compared to when they are presented with either a solitary self-focused or a solitary other-focused appeal.”
Question 3: In Canada and the US, how much did individual donors each donate during the year 2020?
This question is multiple-choice:
(A) $100 or less
(B) Between $101-1,000
(C) More than $1,000
The answer is C. According to Nonprofit Tech for Good, only 9% of donors gave $100 or less in 2020. 38% gave between $101-1,000, and 53% gave over $1,000.
Listen to the full podcast episode for more insights about individual donors:
Listen on Apple Podcasts
Listen on Spotify
Or listen on any other podcast app!
Jenni’s Favorite Resources for Nonprofits This Week
Get the Google Ad Grant for Your Nonprofit — Learn how to get $10,000 in free Google Ads every month to amplify your organization’s marketing strategy.
Attend Instrumentl’s Free Grant Writing Summit — Instrumentl is hosting a free two-day grant writing summit, and you’re invited to attend! Learn, win prizes, and ask questions all about grant writing.
Join the New Nonprofit Data Research Lab — The Nonprofit Times reports that GivingTuesday and Humanitas, are joining together to create “[a] research lab focused on improving the quality of nonprofit data with a focus on nonprofit firmographics and operations.” This is your chance to support other do-gooders by contributing information about your nonprofit to this research lab!
My once-per-week email newsletter — Get a short summary of every podcast episode plus free marketing and fundraising resources!
All my favorite resources — Each week, I highlight a handful of resources in my email newsletter to you. But I have a longer list on my website complete with every tech tool, consultant, and resource I love for nonprofits!