Recent events involving police violence, riots, and COVID-19 have forced nonprofit leaders to reevaluate their mission, programs, and operational structures, so this is the perfect time to refamiliarize yourself with the concept of advocacy. “Advocacy” is one of those words which has a bunch of different meanings, especially depending on the person you ask. This week on the Nonprofit Jenni Show, Jenni invites nonprofit advocacy expert Meredith Benton from the Healing Trust to explain the legal definition of advocacy and which nonprofits should engage in advocacy efforts. We also hear from Nicole Lynch, a nonprofit professional who coordinates the advocacy efforts of the Saint Louis-based nonprofit Voyce.
Free Online Marketing for Nonprofits: Comparing the Google Ad Grant vs. SEO (Organic Search Results)
“Safer at Home” ordinances and social distancing guidelines have caused an increase in people searching online for ways to support the causes they care about most, so it’s super important for your nonprofit to show up in Google results. This week on the Nonprofit Jenni Show, we talk about two ways to ensure new supporters can find you: the Google Ad Grant and Search Engine Optimization (SEO).
9 Tips to Improve Your Nonprofit Website and SEO
In this time of social distancing and Stay at Home / Safer at Home protocol, it’s more important than ever to ensure that people are able to find your nonprofit online when they’re searching for ways to support the causes they care about...because let’s face it: Everyone is on their devices all hours of the day now! It’s time to improve your nonprofit’s Search Engine Optimization (SEO) so your donation needs, volunteer opportunities, and program offerings are easy to find. In this episode of the Nonprofit Jenni Show, Jenni’s sister joins us again to break down 9 tips from the mini-course to help improve your nonprofit’s website and SEO.
Thrive Through COVID-19: Virtual Fundraisers, Reaching Underserved Communities, and More
A few weeks ago, we chatted with some nonprofit leaders from Childspring International and Good Tidings Foundation to learn how their organizations have adapted their fundraising and programming in the face of COVID-19. This week on the Nonprofit Jenni Show, we’re talking to leaders from Gilda’s Club Middle Tennessee and Reach Out and Read Colorado to hear even more examples and advice for how nonprofits can continue to thrive in the midst of the pandemic.
Where Nonprofits Can Find Professional Development During the COVID-19 Pandemic
As part of our ongoing series about how nonprofits can thrive in the face of COVID-19, we wanted to address questions we’ve received from leaders about how to fill staff and volunteer time. Many Executive Directors have told us they would like to use this time during “Safer at Home” periods to offer virtual professional development opportunities to staff and volunteers who aren’t able to carry out their normal roles. In this week’s episode of the Nonprofit Jenni Show, Jenni highlights a few high-quality professional development activities which can all be completed online.