Nonprofit storytelling is hard… And it gets even harder during crises like the COVID-19 pandemic and heartbreaking cases of police brutality. This week on the Nonprofit Jenni Show, we’re getting advice from some storytelling experts so you can keep inspiring your donors, volunteers, and other supporters in the midst of crisis. We also talk about Jenni’s new Awareness Kits to help your nonprofit educate the community about COVID-19 and Racial Injustice.
Two-Pronged Mission Statements
There are some nonprofit organizations who have a mission statement or cause which doesn’t seem, on the surface, to directly relate to their programs. For example, the mission of Girls on the Run is to instill confidence and positive values in grade school girls, but they accomplish this mission through an athletic program. And TechBridge exists to alleviate poverty across the country, but they don’t actually provide direct services to impoverished communities.