13 Ways to Use Google Ads to Promote Your Nonprofit (For Free!)

This week on the Nonprofit Jenni Show, we chat Grant Hensel, CEO of Nonprofit Megaphone, who shares 13 examples of how your nonprofit can create free Google search ads to attract new supporters.

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Examples of How to Use the Google Ad Grant to Promote Your Nonprofit

Did you know Google donates $10,000 in Google Ads credit every month to ALL qualifying nonprofits?

On the pod, Grant Hensel shares real-life examples of how other nonprofits have successfully use Google Ads to promote things like:

  • Fundraising events

  • Volunteer opportunities

  • Earned revenue streams, like a thrift store that supports your nonprofit

  • And more!

I know these stories will inspire some great ideas for your nonprofit’s promotional efforts too.

Listen to the Full Episode

Listen to my full conversation with Grant to hear more examples of how your nonprofit can use the Google Ad Grant:

Jenni’s Favorite Resources This Week

Every week on my blog, I collect my top favorite resources for nonprofits to check out! Many of these relate to the topics covered on the podcast that week, but they’re great to check out any time:

  • THIS WEDNESDAY: Non-Profit Social Media Summit — Use code JENNI10 to get 10% off your tickets to the Social Media for Non-Profits Virtual Summit. I’ll be speaking on the topic “How to Create Your Social Media Content Calendar” and giving away a free content calendar template at the summit!

  • Get the Google Ad Grant — Nonprofit Megaphone (Grant’s company) helps nonprofits secure the Google Ad Grant for free so you can get $10,000 in Google Ads credit every month.

  • Learn to Become a Grant Writer — I’m so thankful to Learn Grant Writing for sponsoring this episode! LGW teaches you to become a grant writer so you can fund the causes you love the most. Watch their free webinar on how to become a grant writer.

  • More pod episodes featuring Grant Hensel  — Scroll to find episodes #74 and #22 in your favorite podcast app or at nonprofitjenni.com/jenni.

  • My once-per-week email newsletter — Get a short summary of every podcast episode plus free marketing and fundraising resources!