How to Use Donor Data to Elevate Fundraising Relationships

This week on the Nonprofit Jenni Show, we chat with one of Little Green Light’s featured consultants, Randy Gorod. Randy specializes in helping nonprofits improve their donor data systems, and he wants to share easy tips for your nonprofit to make better use of donor data.

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Advice for Making Data-Driven Fundraising Decisions

Listen to my podcast interview with donor data specialist Randy Gorod for a great refresher on:

  • Why all donor data should be stored in a single app that all key leaders can access;

  • Which types of data should be tracked in each donor profile;

  • How to encourage all key leaders to consistently track vital data about each donor;

  • When to use this data to inform your communications with donors;

  • And more!

Listen to the Full Episode

Listen to my full conversation with Randy about making data-driven decisions in your development plan:

Jenni’s Favorite Resources This Week

Every week on my blog, I collect my top favorite resources for nonprofits to check out! Many of these relate to the topics covered on the podcast that week, but they’re great to check out any time:

  • Pisgah Consulting — If you loved Randy Gorod’s advice from the pod this week, check out his development consulting services.

  • Little Green Light’s Free Fundraising Resources — LGL is the donor data management system I recommend most often, and they’ve created this free library of fundraising resources for my pod listeners!

  • Visionary Accounting Group — My friends at VAG created this free webinar with three steps to build your nonprofit’s financial foundation. Perfect for nonprofit leaders who want to get a better grasp on how development data contributes to your organization’s longevity.

  • My once-per-week email newsletter — Get a short summary of every podcast episode plus free marketing and fundraising resources!